This article is about the challenges the brand new TFFF will face in its communication toward the head of state and hearts of the people. As the fund is launched at the COP30, The commitments need to survive the years to come, this will only happen when the fund and its function is communicated understandable, relatable and creatively.


The Tropical Forest Forever Facility (TFFF) is a global permanent fund dedicated to supporting tropical forest conservation.

It uses its earnings to pay a fixed amount per hectare of conserved rainforest while maintaining its principal investment intact.

Learn more about TFFF
Read about the TFFF communication challeges
The words 'Woven Foundation' in stylized black font on a transparent background.

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The Tropical Forest Forever Facility (TFFF) will faces a clear communication challenge to communicate this complex structure in a accesible, relatable and personal way.